> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarvo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sequence steps

> Every type of step you can add to a sequence (email and the three LinkedIn step types), and how to personalize them.

You build a sequence from **steps** in the Editor. Each step is one outreach action on one
channel. Steps run in order, with a [delay](/sequences/schedule-and-history) between them.

## Email steps

An **email step** sends an email from your connected email address.

<ParamField path="Subject & body" type="Email">
  Write a subject line and message. Follow-up emails can thread under the first so they read
  as one conversation.
</ParamField>

## LinkedIn steps

LinkedIn steps send from your connected LinkedIn account. There are **three** types, each
suited to a different moment:

<ParamField path="Connection request" type="LinkedIn">
  Sends a connection invitation, optionally with a short personal note. Notes are limited by
  LinkedIn (a couple of hundred characters, depending on your LinkedIn plan), so keep them
  brief.
</ParamField>

<ParamField path="InMail" type="LinkedIn">
  Sends a LinkedIn InMail, a longer message you can send without being connected first.
  Allows much more text than a connection note.
</ParamField>

<ParamField path="Message after connection accepted" type="LinkedIn">
  Waits until the candidate **accepts your connection request**, then automatically sends a
  direct message. Because it depends on the candidate acting, this step only fires once the
  acceptance comes through, and it allows the longest messages of the three.
</ParamField>

<Note>
  The "message after accepted" step is event-driven: it doesn't send on a fixed date like
  other steps. It waits for the connection to be accepted, then delivers your message. If the
  request is never accepted, the message simply doesn't send.
</Note>

## A typical multi-channel sequence

<Steps>
  <Step title="Connection request">
    Open with a connection request and a short note.
  </Step>

  <Step title="Message after accepted">
    Once they accept, send your real pitch as a LinkedIn message.
  </Step>

  <Step title="Email follow-up">
    Add an email a few days later for anyone who hasn't replied.
  </Step>
</Steps>

## Personalizing messages

Every message can be personalized so each candidate gets something that reads as one-to-one:

<Steps>
  <Step title="Use personalization">
    Drop in details like the candidate's name or role so messages aren't generic.
  </Step>

  <Step title="Reuse what works">
    Save and reuse your best-performing messages across steps and future sequences.
  </Step>

  <Step title="Preview before it sends">
    Preview a step to see exactly how it will look for a candidate.
  </Step>
</Steps>

<Tip>
  Mixing channels (a LinkedIn touch plus an email follow-up) tends to reach more candidates
  than a single channel alone.
</Tip>