> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarvo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sequence performance

> Measure your outreach with the Analytics tab's funnel, channel metrics, and activity chart, then drill into individual candidates from the Contacts tab.

Sequence performance lives in two places: the **Analytics** tab gives you the aggregate
picture across your outreach, and the **Contacts** tab shows where each enrolled candidate
is and how they've engaged.

## Analytics tab

The **Analytics** tab on the Sequences page rolls up your results. Two controls shape
everything on the page:

<ParamField path="Sequence" type="Filter">
  Look at **all sequences** together or zero in on a single one.
</ParamField>

<ParamField path="Date range" type="Filter">
  **Last 7 days**, **last 30 days**, **last 90 days**, or **all time**.
</ParamField>

### Funnel

The funnel section tracks candidates through their enrollment lifecycle:

| Metric         | Meaning                                                                                                          |
| -------------- | ---------------------------------------------------------------------------------------------------------------- |
| **Enrolled**   | Candidates added to the sequence.                                                                                |
| **Contacted**  | Candidates who received at least one message.                                                                    |
| **Active**     | Candidates with steps still scheduled.                                                                           |
| **Completed**  | Candidates who finished every step, with the completion rate as a share of contacted.                            |
| **Inactive**   | Enrollments that were paused, stopped or cancelled.                                                              |
| **Reply rate** | Share of contacted candidates who replied, counting both channels: email replies and LinkedIn messages received. |

### Email metrics

| Metric          | Meaning                                                        |
| --------------- | -------------------------------------------------------------- |
| **Sent**        | Emails delivered, plus how many candidates that covers.        |
| **Open rate**   | Share of emailed candidates who opened at least one email.     |
| **Click rate**  | Share of emailed candidates who clicked a link.                |
| **Bounce rate** | Bounced emails as a share of all send attempts.                |
| **Failed rate** | Emails that couldn't be sent, as a share of all send attempts. |

### LinkedIn metrics

| Metric                  | Meaning                                                                        |
| ----------------------- | ------------------------------------------------------------------------------ |
| **Messages sent**       | LinkedIn steps sent (messages, InMails), plus how many candidates that covers. |
| **Connection requests** | Invites sent.                                                                  |
| **Accept rate**         | Share of connection requests that were accepted.                               |
| **Reply rate**          | Share of candidates messaged on LinkedIn who replied.                          |

### Activity over time

The chart at the bottom plots four lines — **emails sent**, **LinkedIn sent**, **opens**, and
**replies** — so you can see your sending cadence and the engagement it generates side by
side. Buckets are **daily** for the 7- and 30-day ranges, and **weekly** for 90 days and
all time.

<Tip>
  A healthy sequence shows replies tracking sends with a short lag. Sends without opens or
  replies trailing far behind are your cue to revisit your [steps](/sequences/steps).
</Tip>

<Note>
  Analytics appear once candidates are enrolled and messaged; until then the tab shows
  "No data for this range".
</Note>

## Contacts tab

The **Contacts** tab is the per-candidate view inside a sequence. Every enrolled candidate
is a row showing where they are in the sequence and how they've engaged with your outreach.

### What each contact shows

<ParamField path="Sequence status" type="Progress">
  Whether the candidate has **Replied** (highlighted) or is still in progress, along with the
  **current step** they're on.
</ParamField>

<ParamField path="Engagement" type="Signal">
  A quick **High / Medium / Low** read on how engaged the candidate is, backed by counts of:
  **opens and LinkedIn messages received**, **clicks**, and **replies**.
</ParamField>

<ParamField path="Status" type="State">
  Whether the candidate's enrollment is **active**, **paused**, or **stopped**.
</ParamField>

<ParamField path="Added on" type="Date">
  When the candidate was enrolled.
</ParamField>

### Reading performance at a glance

<Steps>
  <Step title="Spot your repliers">
    Candidates who've **Replied** stand out: these are your warmest leads. Pick the
    conversation up in [Conversations](/conversations/inbox).
  </Step>

  <Step title="Gauge engagement">
    A row of **High** engagement (lots of opens, clicks, or replies) tells you the message is
    landing; lots of **Low** engagement is a sign to revisit your [steps](/sequences/steps).
  </Step>

  <Step title="Filter to focus">
    Filter the contacts by status to zero in on, say, everyone who's replied or everyone still
    waiting on a first touch.
  </Step>
</Steps>

### Per-candidate detail

Open a contact to see their full **timeline** for the sequence: each step that was sent,
when a connection request was **accepted**, and when they **replied**, so you can see the
whole outreach story for one person in one place.

<Note>
  Because a reply automatically cancels a candidate's remaining steps, a rising number of
  Replied contacts is the clearest sign your sequence is working.
</Note>