Analytics tab
The Analytics tab on the Sequences page rolls up your results. Two controls shape everything on the page:Look at all sequences together or zero in on a single one.
Last 7 days, last 30 days, last 90 days, or all time.
Funnel
The funnel section tracks candidates through their enrollment lifecycle:| Metric | Meaning |
|---|---|
| Enrolled | Candidates added to the sequence. |
| Contacted | Candidates who received at least one message. |
| Active | Candidates with steps still scheduled. |
| Completed | Candidates who finished every step, with the completion rate as a share of contacted. |
| Inactive | Enrollments that were paused, stopped or cancelled. |
| Reply rate | Share of contacted candidates who replied, counting both channels: email replies and LinkedIn messages received. |
Email metrics
| Metric | Meaning |
|---|---|
| Sent | Emails delivered, plus how many candidates that covers. |
| Open rate | Share of emailed candidates who opened at least one email. |
| Click rate | Share of emailed candidates who clicked a link. |
| Bounce rate | Bounced emails as a share of all send attempts. |
| Failed rate | Emails that couldn’t be sent, as a share of all send attempts. |
LinkedIn metrics
| Metric | Meaning |
|---|---|
| Messages sent | LinkedIn steps sent (messages, InMails), plus how many candidates that covers. |
| Connection requests | Invites sent. |
| Accept rate | Share of connection requests that were accepted. |
| Reply rate | Share of candidates messaged on LinkedIn who replied. |
Activity over time
The chart at the bottom plots four lines — emails sent, LinkedIn sent, opens, and replies — so you can see your sending cadence and the engagement it generates side by side. Buckets are daily for the 7- and 30-day ranges, and weekly for 90 days and all time.Analytics appear once candidates are enrolled and messaged; until then the tab shows
“No data for this range”.
Contacts tab
The Contacts tab is the per-candidate view inside a sequence. Every enrolled candidate is a row showing where they are in the sequence and how they’ve engaged with your outreach.What each contact shows
Whether the candidate has Replied (highlighted) or is still in progress, along with the
current step they’re on.
A quick High / Medium / Low read on how engaged the candidate is, backed by counts of:
opens and LinkedIn messages received, clicks, and replies.
Whether the candidate’s enrollment is active, paused, or stopped.
When the candidate was enrolled.
Reading performance at a glance
Spot your repliers
Candidates who’ve Replied stand out: these are your warmest leads. Pick the
conversation up in Conversations.
Gauge engagement
A row of High engagement (lots of opens, clicks, or replies) tells you the message is
landing; lots of Low engagement is a sign to revisit your steps.
Per-candidate detail
Open a contact to see their full timeline for the sequence: each step that was sent, when a connection request was accepted, and when they replied, so you can see the whole outreach story for one person in one place.Because a reply automatically cancels a candidate’s remaining steps, a rising number of
Replied contacts is the clearest sign your sequence is working.